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SONY® 40S310A 40" Black LCD TV

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24.00 KGS
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Product Description


The combination of the BRAVIA ENGINE and the unique high spec S-PVA panel, allows the BRAVIA LCD-TV to deliver rich, deep natural colour, like no other.


HDMI is fully backward compatible with PCs, displays and consumer electronics devices incorporating the Digital Visual Interface (DVI) standard. Both HDMI and DVI were pioneered by Silicon Image and are based on TMDS®, Silicon Image's powerful, high-speed, serial link technology.

Sony’s 40” (102cm) S-series BRAVIA will convert any space into a cinematic masterpiece. With superior colorful detail, you will enjoy truly realistic and captivating entertainment.


Accepts high definition & DVD progressive signals, in addition to standard NTSC/PAL signals.

BRAVIA Theatre Sync

Watch as your entire entertainment system comes alive with the push of a single button! With BRAVIA Theatre Sync, each entertainment device synchronises itself with the others so that a single command can bring every system online and playing your favourite programmes instantly.

S-FORCE Front Surround

After years invested in developing totally virtual surround sound technology, Sony has created S-Force front surround. This amazing technology utilises a complex process of sound delay to bring a surrounding sound atmosphere to any space whatsoever from just two front speakers!

Picture In Picture (PIP) & Picture And Picture (PAP)

Watch two separate pictures from different sources on the screen at the same time!

Theatre Mode

Collaborating with Sony Pictures Entertainment, Sony has created Theatre Mode, Sony’s authorised picture setting for films that accurately balances the colours of dark scenes and with the right amount of “film-grain”. You can now experience every movie exactly the way the director intended!

Warranty Information

LCD Screen Size 40" (102cm), 16:9
TV System M, B/G, D/K, I
Colour System NTSC 3.58, PAL, SECAM / (AV In) NTSC 4.43, PAL 60
Video Signal 480i, 576i, 480p, 576p, 1080i, 720p, 1080p
Display Resolution 1366 x 768
Video Processing BRAVIA Engine™
Panel Bit 8-bit Panel
WCG-CCFL 2nd Generation No (CCFL only)
Viewing Angle 178°
Screen Format Wide Zoom / Normal / Full / Zoom
Picture Mode Vivid / Standard / Cinema
PAP (Picture & Picture) Yes (1 tuner)
PIP (Picture In Picture) PC PIP
Cinema Mode Yes
Dynamic Contrast 8000:1
On-Screen Contrast 1600:1
3D Digital Comb Filter Yes
Sound Mode Dynamic / Standard / Custom
Surround Mode S-FORCE / Simulated Stereo / Off
Stereo System NICAM, A2
Audio Output Power 10W + 10W
HDMI™ / Audio In 2/1
Component / Audio In 2
Composite / Audio In 3
Composite (Monitor) / Audio Out 1
Audio Out 1
Headphone Out 1
HD15 PC Input / Audio 1
Power Saving Mode Yes
Clock Yes
Sleep Timer Yes
On/Off Timer (with Time Setting) Yes (on timer)
Teletext Yes (English / French / Persian, 250 pages)
Light Sensor Yes
OSD Language English / Traditional Chinese / Thai / Arabic / Persian
BRAVIA Theatre Sync Yes
Power Requirements 110-240V 50/60 Hz
Power Consumption 180W
Dimensions (W x H x D) with Stand 981 x 690 x 265 mm
Dimensions (W x H x D) without Stand 981 x 643 x 111 mm
Weight with Stand 24kg
Weight without Stand 20kg
Table Top Stand Yes
Remote Control RM-GA008
Batteries 2 x AA
Support Belt with Screws Yes
AC Power Cable Yes
Wall Mount Bracket SU-WL500
Floor Stand SU-FL300M
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