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Iridescence (also known as goniochromism) is an optical phenomenon of surfaces in which hue changes in correspondence with the angle from which a surface is viewed.

Iridescence is caused by multiple reflections from multi-layered, semi-transparent surfaces in which phase shift and interference of the reflections modulates the incident light (by amplifying or attenuating some frequencies more than others). This process is the functional analog of selective wavelength attenuation as seen with the Fabry-Pérot interferometer.


The word iridescence is derived in part from the Greek word iris (pl. irides), meaning "rainbow", which in turn derives from the goddess Iris of Greek mythology, who is the personification of the rainbow and acted as a messenger of the gods. Goniochromism is derived from the Greek words gonia, which means angle, and chroma, which means color.

From Wikipedia, the free encyclopedia



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The Featured Products at the center of the page are products that we feel are interesting and should be investigated if it is of interest. A list of newly added products will be displayed beneath the Featured Products.

Clicking on a product image will take you to the products page where you can get a product description and/or the specifications for that product. If that product is of interest, click on the "Add to Cart" button to add it to your cart list.

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Your shopping cart is where you can collect any products of interest and review them before checking out and purchasing the products in the cart. Shipping will be calculated when checking out.


The search bar the at the top left of the screen, and may be a great way to find a specific product of interest. When a search item is typed in, a list will pop up showing matches to the search term and will change as the search term changes. If your item is not present, you can press the "See All Products" button to get a broader view of the products matching your search.


The navigation bar at the top left is your starting point. You may hover over one of the categories to have it expand with further options, or click directly on it to have it show images for the categories. Each image or catergory that you click reduces the products to that chosen group. In this way it is easier to find products of a certain type or brand.


Underneath the Navigation Panel is the Brands Panel, where you can find the most popular brands. If you would like to see all the brands on offer, click the "See all brands" at the bottom of the panel.


If you find a product of interest and are unable to purchase at the time, you can add the product to your "Wishlist" that will be available the next time you log into your account. This list is similar to your Cart used for checkout. You can edit the list, remove or add any products at any time. This way you can keep track of what you want and purchase it when you want it.

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